Maybe – Test 1 Charles Levai & Kevin Tekinel

Maybe, founded by Charles Levai and Kevin Tekinel, is a Paris-based creative agency specializing in fashion, beauty and luxury clients. The agency offers a strategic, multidisciplinary approach to everything from advertising and full-service branding to editorial, digital media and publication design. Maybe collaborates with new and established photographers, directors and stylists, bringing innovative and fresh perspectives to projects that span traditional and new media platforms. 

Levai and Tekinel are the creative directors at large for W magazine; their commercial clients include The Row, Louis Vuitton, Hermès, Coperni and Versace. As W magazine noted, Levai and Tekinel produce unique work for a wide range of clients by adhering to the philosophy that, as Tekinel explains thus, “what’s really important is accepting that we’re never doing it for ourselves. We’re doing it for the common goal to help a brand, a magazine or another client.”  

Between the two of them, Levai and Tekinel’s professional backgrounds include CCO roles at international creative agencies, and work in feature film and art direction. Explaining their agency’s name, Levai notes, “It could be perceived as something that’s ambivalent, but we see maybe as a word meaning possibility. We like the idea that everything is possible at first and it’s never a no. It’s the start of a conversation.”

@may_be

Contact: Becky Poostchi
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